The UK speciality flour producer has appointed social media star, podcaster and author Elaine Boddy as its first ever brand ambassador to coincide with Sourdough September, the annual celebration of all things (authentically) sourdough, organised by Real...
According to Campaign coordinator Chris Young, the current regulations ‘are not fit for purpose, do not support small bakery owners and do not protect shoppers adequately’, allowing a raft of what it calls ‘sourfaux’ to be marketed as sourdough and sold...
The Real Bread Campaign is calling on bakers, retailers, caterers and passionate bread advocates to underscore its mission to get Defra to consider its Honest Crust Act, as well as to consider everyone in the upcoming month-long ‘bread for all’ event.
